HM Goes Plus Size

To represent its new Spring/Summer collection, H&M has chosen the gorgeous American plus-size model Jennie Runk.

After announcing its future collaboration with Alexander Wang , the world-famous Finland brand is launching its new plus-size summer campaign Private Paradise . The collection embodies a self-secure and blooming woman, wearing timeless pieces such as denim shorts, vintage bikinis and summer dresses. The campaign is casual, natural and fresh and Jennie Runk is stunning

H&M has often been criticized for choosing too skinny and too tanned models . The brand is probably trying to apologize by working again with the glamorous Jennie Runk. However, there is still a difference between choosing a plus-size icon for the plus-size collection, and actually choosing plus-size models for the main campaign. The fashion industry has still a long way to go...









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