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To represent its new Spring/Summer collection, H&M has chosen the gorgeous American plus-size model Jennie Runk.

After announcing its future collaboration with Alexander Wang, the world-famous Finland brand is launching its new plus-size summer campaign Private Paradise. The collection embodies a self-secure and blooming woman, wearing timeless pieces such as denim shorts, vintage bikinis and summer dresses. The campaign is casual, natural and fresh and Jennie Runk is stunning

H&M has often been criticized for choosing too skinny and too tanned models. The brand is probably trying to apologize by working again with the glamorous Jennie Runk. However, there is still a difference between choosing a plus-size icon for the plus-size collection, and actually choosing plus-size models for the main campaign. The fashion industry has still a long way to go...









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