It's hard to avoid these days. You can be miles from home, visiting an historic site, relishing the statues and information you are gathering about places you've never been before. You can be trying to avoid shops and all of the daily pressures from home.
Advertising is one of those pressures. Always sending you a message that you could be more beautiful, more normal, more up to date, even more you. You are never good enough in the eyes of advertising. Your work never ends. You always need to keep up with the newest items and fashion pieces.
Just when you feel engrossed in history and imagining a different world, there it is. You are confronted by it. It's something familiar and well known to you so your eyes are automatically attracted to it. Yet despite its familiarity it looks so out of place. You start to feel a sense of disgust, of surprise that these advertising companies have managed to infiltrate these historic venues. Until that point you had felt that this was a sacred place, a place so unlike your day to day world that you could enter a different space, a space to zone right out from your normal existence. Until you notice the advertisement that is.
It's a reminder I guess of the globalisation of the world. That even though you live in Australia you are not really that far away from Europe after all. Advertisers no doubt see the world as many market places and will look for opportunities to make the connections across the continents.
I would like to say that I've not used that perfume since seeing the advertisement, that I've taken a personal stance against it. Alas I have one of those perfumes at home and on my return continued to use it. It even reminded me of my visit to Florence. So the advertisers won out in the end. They got me. I fell for it despite my initial shock and horror.